Green Library Green Books

Marketing


Sustainable Marketing Practices
By LSU

More marketers believe sustainability has more to do with balancing financial, human and natural resources for long term benefit than with environmental protection. Download

 
 
 
E-Marketing: The Way Forward
By Cosential 

Stay ahead of the pack, maintain a healthy bottom line, and increase marketing’s value to your firm by harnessing your corporate knowledge for e-Marketing. Download

 
 

How to Develop an Interactive Marketing Strategy
By the Arizona Office for Tourism

Moving marketing from a transaction-based effort to a conversation style of marketing, while facing the challenges of new technology, new opportunities and campaign measurement. Download

 
 

Sustainable Marketing Guide
By CSR Europe 

A guide towards understanding the basics of sustainable marketing, what makes it different and how to apply it throughout the company with new 3Ps: People, planet, profit. Download